chocolate chips

This week I participated in a market research study about chocolate chips. I sampled 5 varieties of chocolate chips in each of three sessions, for a total of 15 different products. Even though we had to cleanse our palettes with a soda cracker and water between each sample, I started wondering if they were really all different. It was a challenge coming up with enough different adjectives to describe such similar products.

Have you ever participated in taste testing?

3 thoughts on “chocolate chips

  1. Can you say which was your favorite? We have only done informal taste testing at our house. For example, Pepsi and Coke, decaf and real coffee. Some who have definite preferences were surprised to find they really couldn't tell the difference.

  2. I think it would be fun to do taste tests…but some foods have such subltle differences that I would not be able to tell the difference.

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